While working with FILA International, I had the opportunity to design the packaging for a new active product line. I developed a refreshed design language while staying true to the brand’s core Brand Guidelines. The concept showcased a modern white background with hero model and product shots. The classic FILA colors highlight the new product and showcase the new line with a contemporary and sporty design style. The new line of packaging is featured in TJ Maxx and Sierra Trading Post locations.